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After Effects in Production: A Companion for Creating Motion Graphics (DV Expert Series), by Trish Meyer, Chris Meyer
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Take your After Effects skills to a new level! Twelve step-by-step tutorials, designed by industry professionals, explore a variety of creative approaches as they teach useful design concepts and production techniques.
Updated for After Effects 6.5, this new edition covers the most significant Version 5 and 6 features including 3D space, cameras, lights, parenting, text, animation presets, paint, and expressions. Each carefully structured project presents the "why" behind the steps, so you can adapt these techniques to your own designs and motion graphics work. All contain timeless concepts that will be of use for many years to come.
After Effects in Production also contains six case studies of commercial projects created by award-winning studios such as ATTIK, Belief, Curious Pictures, The Diecks Group, Fido, and the authors' own studio, CyberMotion. These detail the integration of After Effects, 3D programs, live action, and a variety of animation techniques, revealing the artistic concepts behind the spots as well as the inventive techniques used to execute them. The enclosed DVD contains QuickTime movies of each of the final animations, allowing you to step through them frame-by-frame so you can examine them in detail.
- Sales Rank: #2581705 in eBooks
- Published on: 2013-01-25
- Released on: 2013-01-25
- Format: Kindle eBook
Amazon.com Review
The most experienced professionals in any field are the first ones to say there is always more to learn. Often, the best way to learn is to be a fly on the wall while watching a peer. Chris and Trish Meyer have given After Effects users a unique and wonderful opportunity in After Effects in Production, allowing us to look over the shoulders of some of the best motion-graphics designers in the business and watch and learn as they go through the creative process. Unlike the fly on the wall, though, we have the chance to occasionally put down the book and practice what's been learned.
In the tutorials section, the authors break down the process of creating broadcast-quality motion graphics into a dozen step-by-step tutorials. Each tutorial focuses on or introduces a particular feature, and often builds on features that were introduced in a previous tutorial. The enclosed CD-ROM includes all 12 project and media files (and the final rendered movies), giving the reader the chance to build the project from scratch or carefully dissect a project that's already built.
Case Studies, a far smaller section of the book (but equal in value to the rest), explores, breaks down, and dissects After Effects projects that are on the air or on the Web, including work from such studios as Belief, ATTIK, and Curious Pictures. While less step-by-step oriented, one gets the chance to learn why each project was handled the way it was, rather than how.
As an added bonus, the CD-ROM includes numerous free plug-ins from such vendors as Pinnacle, Media 100, Boris, Trapcode, and the Foundry for both Mac and Windows versions of After Effects. There's also plenty of bonus material to read and sift through in the form of PDF files--additional tutorials, tips and tricks, and project templates.
After Effects in Production is a must-have book for any user who intends to grow into a serious designer, or for the serious designer who simply intends to keep on growing. --Mike Caputo
Review
"By showcasing a variety of artistic techniques, After Effects in Production is a natural follow-up to Creating Motion Graphics."
-- Steve Kilisky, Senior Product Manager, Adobe After Effects
About the Author
Trish and Chris Meyer are principals in Crish Design (formerly known as CyberMotion), an award-winning motion graphic design studio. The Meyers are authors of the well-known reference book Creating Motion Graphics with After Effects, considered the bible in its field, as well as the best-selling introductory After Effects/motion graphics book, After Effects Apprentice. They teach motion graphics at numerous events around the country. Crish Design has done work for NBC, ABC, HBO, Fox, TLC, New Line, and Paramount, plus corporations ranging from Apple to Xerox.
Trish and Chris Meyer are principals in Crish Design (formerly known as CyberMotion), an award-winning motion graphic design studio. The Meyers are authors of the well-known reference book Creating Motion Graphics with After Effects, considered the bible in its field, as well as the best-selling introductory After Effects/motion graphics book, After Effects Apprentice. They teach motion graphics at numerous events around the country. Crish Design has done work for NBC, ABC, HBO, Fox, TLC, New Line, and Paramount, plus corporations ranging from Apple to Xerox.
Most helpful customer reviews
23 of 25 people found the following review helpful.
Great follow up to their first book
By ss
As someone who teaches media, I have many of the books on AE out there and this is by far the most useful because it goes beyond the basics of the "how to use the program" while being detailed enought that those fairly new to the program, and the new features, can easily follow along. The case studies are especially useful as they detail the production process from concept to completion with suggestions on how to use these ideas in your own work. The tutorials and case studies are also for the most part very practical, make you realize just how powerful AE really is and the creative ways that others have used it (and helps me get out of some of my own creative stiffling ruts). Some books and videos show you how something works and what a slider does but you have no idea how you would ever actually use it in a real world production. Also, the book and CD are well laid out and the CD has some extra plugins, templates and additional articles.
Got me excited about AE all over again!
13 of 14 people found the following review helpful.
Chris and Trish Meyer have done it again!
By Amazon Customer
This book is absolutely wonderful. The tutorials are beautifully crafted and the case studies are extremely enlightening. There is a lot of good stuff in this book! The tutorials are somewhat complex (which is a good thing) but very easy to follow. Beginners might want to start with their previous book - Creating Motion Graphics with After Effects - because the new one assumes you at least know your way around the program. It would be impossible for even an intemediate/advanced user to go through this book without learning a LOT of new stuff.
There is a lot to be impressed with here. Not only do you get to dive into some complex animations but the authors constantly point out little details to improve the look of the piece and its synchronization with audio. You come away with a feeling that you have not only learned a lot about the mechanics of creating a complicated piece but also something about the artistic side of motion graphics design as well.
In addition, the CD (as with their previous book) is a treasure trove of goodies, including bonus tutorials and free plugins.
One can only hope that this is the begining of a series of books like this...
8 of 8 people found the following review helpful.
Please keep writing books
By Jason White
When a new upgrade for a program comes out, most computer graphic authors just update their old book. Not these guys. This is a completely new book, that is everything that their old book wasn't. 'Creating Motion Graphics' was a thorough textbook for all the main features of the program. This book takes a different approach, offering 12 varied tutorials that help the reader master managing and problem-solving a project as well as learning version 5's new features.
Version 5 features are covered very well. The examples of parenting and 3D and expressions are good pratical real world examples, not just -this how you can warp someones face digitally- like some authors do. There's also a case studies section at the back that focuses on projects from other graphic companies, which is great also. I particularly enjoyed the lesson on using After Effects to export a Flash Animation.
If you don't have 'Creating Motion Graphics', I'd recommend that first, as all of its teachings are still valid (just no v5 features are covered). This book assumes a certain amount of experience, so if you're a beginner, classroom in a book would be more suitable.
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